In eigener Sache

Über 100 neue Begriffe und Definition im Wirtschaftslexikon

A

Application
Ad Hijacking
Ad Impression
Ad Network
Adblocker
Add-on
AdServer-Software
Advertiser
Affiliate
Affiliate-Netzwerk
Affinity Marketing
AGOF
AJAX
AIDA-Modell
Allinanchor
Amazon Produktanzeigen
Amazon.com
Android App
App Store Optimization
Arbitrage
Augmented Reality

B

Backend
Barrierefreies Internet
Behavioral Targeting
Bid Management
Bing Ads
Bit
Blind Network
Blog-Marketing
Boomerang for Gmail

C

Call-to-Action
Captcha
Click Fraud
Common Gateway Interface

D

DAGMAR-Formel
Data Highlighter
Datenfeed
Dedicated Server
DENIC
Dialogmarketing
Direct Marketing

E

E-Fulfillment
E-Mail Marketing
E-Procurement
Early Adopter
Early Majority
Earned Media
Engagement Marketing
etracker GmbH
Eye-Tracking

F

F-Form Muster
Facebook Ads
Facebook Advertising
False Drop
False Hit
False Retrieval
Freemium
Frequency Capping
Fresh Web Explorer
Frontend

G

Gelokation
Geokodierung
Geomarketing
Georeferenzierung
Geotagging
Geotargeting
Google AdWords

H

Hardware
Hashtag
Heartbleed
Heatmap
HootSuite
HTML5

I

Impressum
In-Game Advertising
Inbound Marketing
Infotainment
Instagram

J

Jakob Nielsen
Jappy
JavaScript
Joomla
Joy of Use
jQuery

K

Keyword Targeting
Kiosksystem
Knowledge Graph

M

Merchant
Metadaten
Metasuchmaschine
Mobiles Internet
Monetarisierung
Mundpropaganda

N

Native Advertising
News-Aggregator
New Audience Targeting
Newsletter

P

Pageimpressions
Pageview
Produkt-Aggregator

S

Shop-Bot

U

Unique Content

V

Verortung
Visual Analytics
Voice Search

W

Webserver

Y

Yield Optimization


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